Go Campaign Exhibition at Fred Segal
We were asked to come up with a concept for Go Campaign, a non-profit organization that helps children all over the world. Our concept was to showcase products that were made by some of these children, and to have a heavy interactive component that was visually appealing and thought provoking.
On the main wall we created an ever-changing mural that viewers were able to take off parts as a keepsake. The window area was for posting up cards that had pre-printed icons of commonly purchased things such as coffee. The user would write down what they ordered and place the card on the glass. Each icon translated to a shocking fact, like two movie tickets could pay for a year of schooling for a child in Nepal.